Fintech Marketing Manager (Remote, Europe)

The Role: How you'll make an impact at Whales Corp?

Whales Corp is a global fintech startup building non-custodial payment infrastructure and Web3 financial products.

We are looking for a Marketing Manager who is ready to become the driving force behind our marketing and communications. This role is not for someone who just executes tasks - it’s for a strategic builder and leader who will set up the marketing function from scratch, align it with business goals, and deliver measurable growth.

The right candidate is a data-driven and mature professional who:

backs decisions with numbers, not assumptions,
can show clear marketing achievements from previous roles (growth metrics, ROI, CAC, conversion improvements, brand reach),
is comfortable owning the full marketing cycle – from strategy to execution,
and thrives in a startup environment where independence, accountability, and speed matter most.

If you see yourself as a marketing leader who measures success by impact and numbers - we want to talk to you.

Role Responsibilities: What you'll do

Develop and execute brand and PR strategies for new and existing products, tied to measurable KPIs (reach, engagement, conversion, brand awareness).
Drive external communications: SMM, publications, work with industry media and partner platforms, with a focus on product adoption and lead generation.
Launch and optimize digital campaigns: test hypotheses, track performance metrics (CPC, CTR, CAC, ROI), and scale effective channels.
Speak the language of business through numbers: analyze the effectiveness of marketing initiatives, explain why certain approaches worked or didn’t, and adjust strategy accordingly.
Build partnerships and collaborations with clear, measurable outcomes.
Organize company participation in 3–4 major international conferences per year and track ROI from these activities (leads, partnerships, deals).
Manage contractors (SMM, design, PR), ensuring accountability and measurable impact.
Set up marketing processes and document them for future scaling.

Role Requirements: What you need to succeed

Bachelor’s degree in Marketing or related field.
5+ years of proven marketing experience in fintech, blockchain, or tech startups (B2C and B2B).
Solid track record of measurable achievements: user growth, brand reach, lead generation, CAC reduction, conversion improvements, ROI.
Strong analytical mindset: ability to explain marketing performance in numbers, analyze why campaigns succeeded or failed, and translate insights into strategy.
Experience building marketing from scratch in a startup or early-stage environment - from defining strategy to hiring and managing external contractors.
Excellent communication and presentation skills: able to speak the language of business and influence stakeholders with data-driven arguments.
Proficiency in digital marketing tools (Google Ads, Meta Ads, LinkedIn Ads, analytics platforms, CRM, dashboards).
Fluent in English and Russian, both written and spoken.
Legal right to work in Europe (self-employed/freelance setup acceptable).
Willingness to travel internationally for conferences and partner events (≈4 times per year).
Personal qualities: mature, confident, result-oriented, able to own decisions and be accountable for outcomes.

Nice to have:

Hands-on experience with crypto products (wallets, exchanges, DeFi, payment solutions).
Previous role as a sole marketing manager in a startup, with full-cycle ownership.
Familiarity with performance marketing metrics specific to fintech and crypto (LTV, TVL, staking/yield adoption, token economics).
Experience launching products in new markets (e.g., MENA, LATAM, APAC).
Established network in fintech/crypto media and communities.
Background in growth marketing, community building, or influencer marketing.

What you’ll get at Whales Corp:

Opportunity to join a global fintech startup and grow your career alongside the company’s expansion;
Remote-first culture: freedom to work from anywhere (GMT+4) with full-time engagement and close collaboration with the team;
Transparent and competitive compensation in EUR/USD or, upon agreement, in cryptocurrency;
Balance between drive and rest: 25 paid vacation days and up to 12 sick days per year;
Several times a year, we gather for off-site team events to recharge with ideas and build plans for the future.

About us

Starting in 2021 with just three people, Whales Corp. quickly grew into a blockchain industry leader. We created the largest mining and staking pools on the TON blockchain and built Tonhub, one of the highest-rated crypto wallets. Today, our global team of nearly 30 professionals spans Europe, the UK, CIS, Latin America, and the Middle East.

In 2024, we began developing our unique fintech product, Holders, a non-custodial crypto payment solution that enables users to make everyday payments and transfers via Visa cards using their crypto assets.

Our mission is to drive the growth of blockchain ecosystems by creating innovative B2B and B2C solutions based on non-custodial payment methods, providing users with the ability to seamlessly and securely pay with crypto anywhere in the world.

Shaping the future of finance with honesty and ambition. We see challenges as growth opportunities.

Come build it with us!